Good business necessitates staying nimble, but forays into new markets require extra ingenuity and a disciplined strategy . Hear from three Wisconsin companies who found unique opportunities to market their expertise and products outside of their originally targeted customer base. Learn how systematically exploring unexpected markets allowed these local companies to form new partnerships, build their businesses, and grow Wisconsin's biohealth ecosystem.
Nicolas Paris, CEO of Gilson
Garrett Peterson, Chief Strategy Officer at Yahara Software
Amanda Baltz, CEO of Spaulding Medical